Add to ORKGThe present paper is based on a case study: the Ibero-American hotel Industry and their evolution inside the process of international expansion. Through economic, sequential and strategic approaches that study the internationalization phenomenon , a theoretical-empiric analysis of strategies and entrance modalities is carried out. Being obtained a tendency toward strategic alliances through administration contracts and franchising.Eclectic theory, Transaction Cost Theory, Internationalization, Hotel Sector
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Managemen...
Este trabajo presenta un modelo explicativo de la elección del modo de entrada a un mercado internac...
Internationalisation has been a major expansion strategy for many companies, including multinationa...
The present paper is based on a case study: the Ibero-American hotel Industry and their evolution in...
This study investigated the expansion strategies of hotel companies that want to expand away from th...
Modern business environment creates new trends, not only on a global level but also on the level of ...
Purpose – This paper aims provides an empirical analysis of the development of the internationalisat...
AbstractThe marketing in this industry has gained big protagonist in today's context. Therefore, the...
This study reflects an investigation into four elements that could affect global expansion strategie...
Hotel Chains Internacionalization: A Theoretical Review. The market is very competitive and is incre...
[eng] The aim of this paper is to analyse the internationalisation process of family businesses in ...
A key factor for success in international growth of a hotel chain is the effective deployment of its...
The spreading of globalization drives the companies’ pursuit to expand on foreign markets for vario...
The Governments of developing countries consider international investment as an engine of their econ...
The steady increase in market shares of the international brand hotel industry at the expense of Eur...
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Managemen...
Este trabajo presenta un modelo explicativo de la elección del modo de entrada a un mercado internac...
Internationalisation has been a major expansion strategy for many companies, including multinationa...
The present paper is based on a case study: the Ibero-American hotel Industry and their evolution in...
This study investigated the expansion strategies of hotel companies that want to expand away from th...
Modern business environment creates new trends, not only on a global level but also on the level of ...
Purpose – This paper aims provides an empirical analysis of the development of the internationalisat...
AbstractThe marketing in this industry has gained big protagonist in today's context. Therefore, the...
This study reflects an investigation into four elements that could affect global expansion strategie...
Hotel Chains Internacionalization: A Theoretical Review. The market is very competitive and is incre...
[eng] The aim of this paper is to analyse the internationalisation process of family businesses in ...
A key factor for success in international growth of a hotel chain is the effective deployment of its...
The spreading of globalization drives the companies’ pursuit to expand on foreign markets for vario...
The Governments of developing countries consider international investment as an engine of their econ...
The steady increase in market shares of the international brand hotel industry at the expense of Eur...
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Managemen...
Este trabajo presenta un modelo explicativo de la elección del modo de entrada a un mercado internac...
Internationalisation has been a major expansion strategy for many companies, including multinationa...