A Study on Gender Differential Factors in Uses of Social Networking Sites

The different uses of Social Networking Sites (SNSs) have made it a favourite tool for interpersonal connectivity and interpersonal interactivity for social communication, irrespective of the gender. The study explores the frequently used SNSs, the divergent uses of SNSs and gender differences in the various uses of SNSs among young adults (20-35 years) in Bangalore city. The study used survey method to collect data across Bangalore city from 120 young adults. The study found 32 uses of SNSs to elucidate on the various ways in which people use SNSs every day. Also, the study found that men like to use SNSs for networking, dating, chatting, sharing quotes, promoting their favourite brands or actors; whereas women like to use SNSs to see what others have posted, creating and sharing new content, sharing knowledge, updating their whereabouts, using hashes & tags and to look for jobs