Add to ORKGIn addition to functions traditionally ascribed to the socio-linguistic practice of arguing for a thesis, we can add: determining whether an advertisement is ethical. Ads regularly use fallacy and exaggeration, but when an ad uses argumentation that is based in unfair, damaging, dangerous fallacy, we may question its ethics. This paper uses Gilbert\u27s model of Multi-Modal Argumentation to decide whether the arguments underlying an advertisement make it an ethical one
Whilst considerable research exists on determining consumer responses to pre-determined statements w...
Ethical issues surrounding advertising have been well-discussed. However, over time and alongside so...
Whilst considerable research exists on determining consumer responses to pre-determined statements w...
This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, processing of e...
From Spinoza to today, it has been noted that human beings respond to what is unusual in our lives. ...
Is there any correspondence between advertising and ethics? Advertising is a persuasive speech techn...
What is the relationship between advertising and morals (this one as an object of ethical reflectio...
This article discusses the concept of advertising ethics in the particular case of a controversial&n...
ABSTRACT: This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, proce...
Entry in International Encyclopedia of Ethics on Ethical considerations bearing on Argumentation
Advertising is the most widely known weapon in the marketing armoury, the average Australian adult v...
Social advertising often employs persuasive imagery in support of a morally laden cause. These visua...
Advertisement is used to draw attention to a product or service in a special and unique way to incr...
Advertising has been the subject of ethical inquiry from a number of perspectives. One such venue of...
In this study, first, the discrepancy between consumers'ethical belief and ethical intention was rep...
Whilst considerable research exists on determining consumer responses to pre-determined statements w...
Ethical issues surrounding advertising have been well-discussed. However, over time and alongside so...
Whilst considerable research exists on determining consumer responses to pre-determined statements w...
This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, processing of e...
From Spinoza to today, it has been noted that human beings respond to what is unusual in our lives. ...
Is there any correspondence between advertising and ethics? Advertising is a persuasive speech techn...
What is the relationship between advertising and morals (this one as an object of ethical reflectio...
This article discusses the concept of advertising ethics in the particular case of a controversial&n...
ABSTRACT: This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, proce...
Entry in International Encyclopedia of Ethics on Ethical considerations bearing on Argumentation
Advertising is the most widely known weapon in the marketing armoury, the average Australian adult v...
Social advertising often employs persuasive imagery in support of a morally laden cause. These visua...
Advertisement is used to draw attention to a product or service in a special and unique way to incr...
Advertising has been the subject of ethical inquiry from a number of perspectives. One such venue of...
In this study, first, the discrepancy between consumers'ethical belief and ethical intention was rep...
Whilst considerable research exists on determining consumer responses to pre-determined statements w...
Ethical issues surrounding advertising have been well-discussed. However, over time and alongside so...
Whilst considerable research exists on determining consumer responses to pre-determined statements w...