Comparative Study of Operating Mass Media Facilities in Texas

Mass Media programs in colleges and universities endure competition from other programs and must also take on the challenges of rapid technological changes to keep their programs up to date (or “state of the art”) for their students. The focus of each program is slightly different and technology available to the student varies greatly from institution to institution. Furthermore there is only some similarity as to how each institution grants student access to equipment and lab facilities. This study attempts to determine the issues that are most challenging to operating academic Mass Media programs and examine the various ways programs at Texas Association of Broadcast Educators member schools are addressing those concerns