Ethics and Banking

Usually moral conscience has been forgotten after the individualist and utilitarian analysis. However, many people guide their behavior by a value system that is sensitive to social problems, such as equilibrium with nature, respect of human rights, and the equality of opportunities. People have the power to change the society: As consumers and as savers. As savers, people have the opportunity to choose, in financial markets, between institutions and products. In this paper, we will summarize the economic trends that observe a moral conscience in humans. Then, we will analyze if this moral conscience can have a translation in the financial sector. Can ethical banks and investment funds survive in the competitive financial sector? Can moral conscience be incorporated into financial business? Copyright International Atlantic Economic Society 2006Z1, G21,