Add to ORKGIn the article the author pays attention to marketing in terms of market activities. Such attitude allows to show various functions and chances for development and above all - the basis of competitive strenghts.Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej naukę
Goal of this article is to study the system application directions of marketing tools and technologi...
The relevance of the article lies in the discussion of the marketing strategy and success of compani...
The offer of institutes is specific and requires the application of special solutions in the area of...
Substantial interest centers today on the usability of the marketing concepts and analytic instrumen...
The article is an attempt to answer the question: Is the influence of marketing in the organization ...
This article is a missionary tract arguing for marketing education as a fundamental requirement for ...
Marketing as a management and social process is responsible for creating and delivering value to cus...
The article is aimed at studying the essence of marketing and generalizing the latest trends in its ...
The article is devoted to market research and analyses. In the first part, where areas of market re...
The author pays attention to creativity in marketing. Creativity is defined as a process of creating...
Marketing plays the essential role in achieving the marketable success of the enterprise. Marketing ...
This article considers the tendencies in consumption patterns and the changes in business environme...
The new economic climate existing in Poland since 1989 influences public sector to be more active a...
The growing importance of innovation in the function of achieving sustainable competitive advantage ...
The development of advertising competition forces to undertake measures aimed at increasing effectiv...
Goal of this article is to study the system application directions of marketing tools and technologi...
The relevance of the article lies in the discussion of the marketing strategy and success of compani...
The offer of institutes is specific and requires the application of special solutions in the area of...
Substantial interest centers today on the usability of the marketing concepts and analytic instrumen...
The article is an attempt to answer the question: Is the influence of marketing in the organization ...
This article is a missionary tract arguing for marketing education as a fundamental requirement for ...
Marketing as a management and social process is responsible for creating and delivering value to cus...
The article is aimed at studying the essence of marketing and generalizing the latest trends in its ...
The article is devoted to market research and analyses. In the first part, where areas of market re...
The author pays attention to creativity in marketing. Creativity is defined as a process of creating...
Marketing plays the essential role in achieving the marketable success of the enterprise. Marketing ...
This article considers the tendencies in consumption patterns and the changes in business environme...
The new economic climate existing in Poland since 1989 influences public sector to be more active a...
The growing importance of innovation in the function of achieving sustainable competitive advantage ...
The development of advertising competition forces to undertake measures aimed at increasing effectiv...
Goal of this article is to study the system application directions of marketing tools and technologi...
The relevance of the article lies in the discussion of the marketing strategy and success of compani...
The offer of institutes is specific and requires the application of special solutions in the area of...