Qualitative Data Analysis: Comparison Between Traditional and Computerized Text Analysis

Most often quantitative data is used in the social sciences. Sometimes, however, researchers must use qualitative data for exploration. In a study on communication effectiveness we used both quantitative and qualitative data. After analyzing the quantitative data we used both a traditional text analysis and a computerized text analysis. Our aim in this paper is to discuss variance, or lack thereof, between outcomes utilizing traditional and computerized text analysis