E-business Issues in Education of Managers (the Example of E-commerce Specialization Programme)

Main aim of the paper is to present the idea of e-commerce specialisation programme. E-commerce is one of eight programmes chosen by the fourth year students of Faculty of Management and Marketing. This specialisation is offered for students since academic year 2002/2003. It has been created to meet students' developing requirements and expectations. Its aim is to indicate the possibilities of practical use of new information technologies in business - mainly the Internet. Special emphasis is placed on the Internet usage in business communication with the market audience. This study shows courses description, students comments and also more important changes, which were accomplished after first year of class.Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej nauk