Add to ORKGThe purpose of this article is to describe data mining applications in marketing research. The author outlined shortly main CRM areas: customer acquisition, customer profitability, churn analysis and cross-selling. He also focused on segmentation research, market basket analysis and analysis of questionnaire data with CHAID algorithm.Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej nauk
Customer Relationship Management has been one of the active areas for data mining applications. The ...
Data mining has various applications for customer relationship management. In this article, we intro...
Customer Relationship Management has been one of the active areas for data mining applications. The ...
The purpose of this article is to describe data mining applications in marketing research. The autho...
Tato diplomová práce se zabývá možnostmi využití data miningu v marketingu. Cílem práce je analyzova...
This paper gives a brief insight about data mining, its process and the various techniques used for ...
Success in the financial market reach those companies that having fast access to data can it properl...
The thesis is focused on data mining and its use in management of an enterprise. The thesis is struc...
This paper gives a brief insight about data mining, its process and the various techniques used for ...
Various business problems are of interest to both data mining and marketing academic communities, su...
This paper describes the concept of data mining by comparing traditional marketing research with rel...
In my work I deal with the issue of data mining and its use in the commercial sphere. Specifically, ...
In my work I deal with the issue of data mining and its use in the commercial sphere. Specifically, ...
In this article we are going to define the overall customer relationship management (CRM) and Data m...
In this article we are going to define the overall customer relationship management (CRM) and Data m...
Customer Relationship Management has been one of the active areas for data mining applications. The ...
Data mining has various applications for customer relationship management. In this article, we intro...
Customer Relationship Management has been one of the active areas for data mining applications. The ...
The purpose of this article is to describe data mining applications in marketing research. The autho...
Tato diplomová práce se zabývá možnostmi využití data miningu v marketingu. Cílem práce je analyzova...
This paper gives a brief insight about data mining, its process and the various techniques used for ...
Success in the financial market reach those companies that having fast access to data can it properl...
The thesis is focused on data mining and its use in management of an enterprise. The thesis is struc...
This paper gives a brief insight about data mining, its process and the various techniques used for ...
Various business problems are of interest to both data mining and marketing academic communities, su...
This paper describes the concept of data mining by comparing traditional marketing research with rel...
In my work I deal with the issue of data mining and its use in the commercial sphere. Specifically, ...
In my work I deal with the issue of data mining and its use in the commercial sphere. Specifically, ...
In this article we are going to define the overall customer relationship management (CRM) and Data m...
In this article we are going to define the overall customer relationship management (CRM) and Data m...
Customer Relationship Management has been one of the active areas for data mining applications. The ...
Data mining has various applications for customer relationship management. In this article, we intro...
Customer Relationship Management has been one of the active areas for data mining applications. The ...