RUSSIAN VODKA NAMES WITH NUMBER AND MEASURE COMPONENTS

The article analyses the vodka names containing numbers written in words or digits. The numerical names have long been used by naming specialists as a successful marketing trick. Combining words or letters with digits results in creating interesting names that not only arouse curiosity but also are easily remembered or written down. This is particularly important nowadays, when we are given the fast growing number of chrematonyms. The names with number components are also a source of information about the product, describing its characteristics or even some technological details in a more interesting way than it is done in traditional names. What is more, thanks to such names, invoking cultural, historical or geographical aspects, the product can be associated with a particular region, thus influencing the consumer’s decision. The article also examines the names with the measure components