Development and the Processes of Enterprise Value Creation

Enterprises functioning in the market economy consider survival and development to constitute the most general goal of their activity. Survival is the essential goal, first of all implemented in practice in the situation of a recession or an economic stagnation, on which the completion of the majority of other postulates depends. However, every organization which implements the survival goal, in consequence must be development-oriented. The necessity of the enterprise transformation, that is its adaptation to changing conditions of the environment means constant proceeding to a higher stage of development which is conditioned by external and internal changes. Maintaining balance between external and internal conditionings is related to the individual needs of an enterprise, its position on the market, long-term prospects for development and the assessment of the current situation and the effectiveness of management. The postulates presented above, referring to the determination of strategic directions of the enterprise activity, must be confronted in today’s economic reality with the idea and the main assumptions of the Value Based Management concept, which has now become one of the leading concepts of enterprise management, acceptable by the majority of its shareholders. The paper attempts to identify relations between the process of development and the process of enterprise value creation, developing primarily the subject of common goals, determinants and the strategy of both processes