Istotne obszary etycznego kontekstu firm w opinii młodzieży. Polsko-norweskie badania porównawcze

The aim goal of this paper is presentation the analysis of Polish and Norwegian high school youths regarding the importance of company ethical areas, that can help to build its success. The analysis is based on author own comparative research. This survey was conducted by a questionnaire on a group of high school students in Poland and Norway. To judge the importance of ethical areas impacting on business growth the multidimmenional scaling method was used. This method allows to create cognitive maps showing functional similarities of the studied areas. The analyses performed clearly show that stakeholders care is the key to successful business growth. The second important success-building factor is acting in accordance with the principles of corporate social responsibility. Ethically problematic areas (eg: working for two competing companies, personal use of firms computer, invading employees privacy rights, or bribery) have been identified by youth as of no importance to business growth. The research also concludes that both groups (from Poland and Norway) recognize the active role of both employees and institutions in building the company axio-normative order. Neither nationality nor religion affected the data collected