Inauthenticity in a Consumerist Society

Media tells us an “ideal” way that we should look and act, even if it is unattainable to a majority of the population. When people strive to achieve these perceptions of beauty, they end up losing part of themselves in the process and start to become inauthentic. Authenticity isn’t necessarily about being real; it is about being true to ourselves. It starts with an understanding of who we are and what we stand for. Consumerism causes inauthenticity in the population, which could lead to unhappiness. I am analyzing the concept of inauthenticity with respect to the standards created by consumerism so I can understand how the idea of inauthenticity would grow our understanding of consumerism and how it relates to unhappiness