Public debate on climate change mitigation and low-carbon policies has brought the issue of transportation and the choice of propulsion technologies to the fore. A radical shift in drive technologies from the internal combustion engine (ICE) to various forms of electric vehicle drive – hybrid (HEV) and battery electric (BEV) – seems to be emerging. While there are many actors involved in forming this new technological trajectory, they would appear to be embedded in national societies and their institutional settings. Yet, the character of this process and the factors determining it remain fairly unclear. In order to unravel the nature of these early stages of trajectory formation, the paper poses three questions: Firstly, which societal fac...