LO SOCIAL EN LA GESTI 3N EMPRESARIAL P aBLICA Y PRIVADA EN VENEZUELA: UNA APROXIMACI 3N CONCEPTUAL

La Responsabilidad Social Empresarial (RSE) es un concepto que ha surgido en los \ufaltimos a\uf1os, en el contexto de diversos cambios generados no s\uf3lo en el \ue1mbito de la actividad econ\uf3mica, financiera y productiva, sino tambi\ue9n en las relaciones de la empresa privada con los actores externos vinculados a ella. En el caso venezolano, la gesti\uf3n gubernamental defiende una visi\uf3n pol\uedtica de lo social, que se traduce a su vez en pol\uedticas de promoci\uf3n de varias modalidades de organizaci\uf3n productiva que incorporan el eje social en su raz\uf3n de ser y objetivos. El presente trabajo intenta describir desde una perspectiva te\uf3rica, c\uf3mo la dimensi\uf3n social, a pesar de la polarizaci\uf3n pol\uedtica e ideol\uf3gica existente y las diferencias entre el gobierno de Hugo Ch\ue1vez y el sector privado, se ha incorporado en los objetivos y finalidades tanto de la gesti\uf3n de la empresa privada, como en las formas empresariales que promueve el gobierno venezolano.Palabras clave: Responsabilidad Social Empresarial, Gerencia, Empresa Privada ABSTRACT: THE SOCIAL DIMENSION IN THE PUBLIC AND PRIVATE BUSINESS MANAGEMENT IN VENEZUELA: A THEORETICAL APPROACH. The Social Corporate Responsibility (SCR) is a concept which has emerged in recent years, in the context of several changes produced not just in the fields of economic, financial and productive activity, but also in the relationships among the private corporative organization with external actors related with its functions. In the Venezuelan case, the government and official administration defends a political vision of the social dimension, which means public policies to promote some models of productive organization, to accomplish social goals as part of its mission and philosophy. This paper intends to describe, from a theoretical perspective, how the social dimension, despite the political and ideological polarization and differences existing between Hugo Chavez's government and the private sector, is an important element to consider as part of the strategic objectives and purposes of both the private corporate enterprises, and the entrepreneurial forms promoted and created by the Venezuelan government.Key words: Social Corporate Responsibility, Management, Private Enterprise