The Curse of the Fashion Destination

This paper investigates a personal experience of misrepresentation and lack of direction in the current fashion culture. Through a theoretic framework, lifted from Jean Baudrillard's System of Objects, it shows how a failure in addressing societal ambivalences can be explained by a severed condition of seriality, and a subsequent loss of time and personality. The emotional dimensions of these issues are explored through experimental writing and formal experiments. The findings point to strategies that work, in a parallel motion from abstraction, counteracting the systematization of industrial objects. Within the context of post-structural theory, the text discusses the potential for pre-exhaustive, ad-valuating and dating actions in design. And, in conjunction with the adjoining exhibition piece, this project is also setting out to explore an alternative fashion discourse.Gestaltande forskningsprocesse