This thesis studies social influence from the perspective of users\u27 characteristics. The importance of users\u27 characteristics in word-of-mouth applications has been emphasized in economics and marketing fields. We model a category of users called mavens where their unique characteristics nominate them to be the preferable seeds in viral marketing applications. In addition, we develop some methods to learn their characteristics based on a real dataset. We also illustrate the ways to maximize information flow through mavens in social networks. Our experiments show that our model can successfully detect mavens as well as fulfill significant roles in maximizing the information flow in a social network where mavens considerably outperform ...
Nowadays, On-Line Social Networks represent an interactive platform to share -- and very often inter...
Online social networks gained their popularity from relationships users can build with each other. T...
ii This dissertation addresses the problem of influence maximization in social networks. In-fluence ...
This thesis studies social influence from the perspective of users\u27 characteristics. The importan...
Maven behavior and its fusion with social media was a natural progression from an auspicious beginni...
Social influence occurs when one's actions are affected by others. If leveraged carefully, social in...
The goal of viral marketing is that, by the virtue of mouth to mouth word spread, a small set of inf...
The detecting and clustering of data and users into communities on the social web are important and ...
Prediction of a user’s influence level on social networks has attracted a lot of attention as human ...
Reputation models are widely in use today in commercial transaction (ebay), product review (amazon, ...
Online social networking is deeply interleaved in today\u27s lifestyle. People come together and bui...
This dissertation addresses the problem of influence maximization in social networks. In- fluence ma...
By representing relationships between social entities as a network, researchers can analyze ...
Social influence is a ubiquitous phenomenon in human life. Fueled by the extreme popularity of onlin...
Over the past years online social networks have become a major target for marketing strategies, gene...
Nowadays, On-Line Social Networks represent an interactive platform to share -- and very often inter...
Online social networks gained their popularity from relationships users can build with each other. T...
ii This dissertation addresses the problem of influence maximization in social networks. In-fluence ...
This thesis studies social influence from the perspective of users\u27 characteristics. The importan...
Maven behavior and its fusion with social media was a natural progression from an auspicious beginni...
Social influence occurs when one's actions are affected by others. If leveraged carefully, social in...
The goal of viral marketing is that, by the virtue of mouth to mouth word spread, a small set of inf...
The detecting and clustering of data and users into communities on the social web are important and ...
Prediction of a user’s influence level on social networks has attracted a lot of attention as human ...
Reputation models are widely in use today in commercial transaction (ebay), product review (amazon, ...
Online social networking is deeply interleaved in today\u27s lifestyle. People come together and bui...
This dissertation addresses the problem of influence maximization in social networks. In- fluence ma...
By representing relationships between social entities as a network, researchers can analyze ...
Social influence is a ubiquitous phenomenon in human life. Fueled by the extreme popularity of onlin...
Over the past years online social networks have become a major target for marketing strategies, gene...
Nowadays, On-Line Social Networks represent an interactive platform to share -- and very often inter...
Online social networks gained their popularity from relationships users can build with each other. T...
ii This dissertation addresses the problem of influence maximization in social networks. In-fluence ...