The international photovoltaics industry : an analysis of multinational firm marketing strategies

The photovoltaic energy markets around the world have progressed unevenly, primarily as a result of industry-specific externalities regarding political, environmental, and economic market factors. Photovoltaic technologies present solutions that address the concerns about pollution and long-term energy security attributed to contemporary electrical generation methods. To date, photovoltaic technologies have not met the levels of anticipated electricity contribution on an international basis, even though awareness of global warming and demand for electricity both continue to rise. (Author abstract)Allen, B. (2008). The international photovoltaics industry: An analysis of multinational firm marketing strategies. Retrieved from http://academicarchive.snhu.ed