Informed Giving: Information Donors Want and How Nonprofits Can Provide It

Root Cause worked with an independent research firm to conduct qualitative and quantitative surveys of more than 200 donors who advised on grants from a donor-advised fund with Fidelity Charitable, an independent public charity with a donor-advised fund program. The report focuses on a subset of responders to the survey -- the 71 percent who reported they regularly (6 percent) or sometimes (65 percent) give to new social causes -- complex issues such as homelessness -- or nonprofits each year, as opposed to simply giving to the same organizations every year