Add to ORKGAnalyzes trends in advertising in twenty-two news operations, including shifts to digital advertising, use of consumer data to target ads, types of ads, and industries represented among advertisers by media type
Research on news organizations’ approach to digital media in the 1990s and 2000s generally found tha...
The rise of digital media has fundamentally changed the relationship between marketers and publisher...
More than a quarter century after the creation of the World Wide Web, nine in ten Americans get at l...
As new communication technologies, such as the Internet, continue to grow in the United States, adve...
At the beginning of this century, a new advertising industry came of age in the United States. Now, ...
We develop a model with many advertisers (products) and many advertising markets (media). Each adver...
The past decade has seen the explosive emergence of online advertising as a major source of revenue ...
As consumers spend more and more time online and using mobile devices, they leave an extensive data ...
In today’s digital age, online and mobile advertising are of growing importance, with advertising no...
Recent digital transformations of the media landscape have altered media economics. Media outlets ar...
The past decade has seen the explosive emer-gence of online advertising as a major source of revenue...
Online advertising accounts for almost 9 percent of all advertising in the United States. This share...
While a significant portion of companies have invested in Internet advertising and clearly digital m...
There is no longer a two-way street in the advertising ecosystem. What was once a straightforward pa...
In this report, we examine twelve digital-born news media organisations across four different Europe...
Research on news organizations’ approach to digital media in the 1990s and 2000s generally found tha...
The rise of digital media has fundamentally changed the relationship between marketers and publisher...
More than a quarter century after the creation of the World Wide Web, nine in ten Americans get at l...
As new communication technologies, such as the Internet, continue to grow in the United States, adve...
At the beginning of this century, a new advertising industry came of age in the United States. Now, ...
We develop a model with many advertisers (products) and many advertising markets (media). Each adver...
The past decade has seen the explosive emergence of online advertising as a major source of revenue ...
As consumers spend more and more time online and using mobile devices, they leave an extensive data ...
In today’s digital age, online and mobile advertising are of growing importance, with advertising no...
Recent digital transformations of the media landscape have altered media economics. Media outlets ar...
The past decade has seen the explosive emer-gence of online advertising as a major source of revenue...
Online advertising accounts for almost 9 percent of all advertising in the United States. This share...
While a significant portion of companies have invested in Internet advertising and clearly digital m...
There is no longer a two-way street in the advertising ecosystem. What was once a straightforward pa...
In this report, we examine twelve digital-born news media organisations across four different Europe...
Research on news organizations’ approach to digital media in the 1990s and 2000s generally found tha...
The rise of digital media has fundamentally changed the relationship between marketers and publisher...
More than a quarter century after the creation of the World Wide Web, nine in ten Americans get at l...