Add to ORKGSummarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned
This article presents a study on the pathways and processes regarding the use of evaluation findings...
Most foundation and nonprofit communicators can speak at length about the work they do and what it's...
Increasingly non-governmental organisations and international organisations use public information a...
The evaluation of public communications is a developing field. This working paper is designed help a...
Makes the case that communications campaigns cover a broad range of different types and characterist...
This paper presents the results of an environmental scan on what has been happening in the field of ...
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact or...
Builds on the findings of the first and second papers. It examines specifically how campaigns with d...
studies. Cambridge, MA: Harvard Family Research Project. Builds on the findings of the first and sec...
We present a general theory about how campaigns can have effects and suggest that the evaluation of ...
ReportExecutive summary Introduction This review collates and summarises the literature on communic...
The use of survey research is perhaps the best example of the need to plan for communications evalua...
The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sci...
The articles published in this symposium make contributions to an increased understanding of the the...
© 2018 Taylor & Francis Group, LLC. After identification of “stasis” in evaluation of strategic comm...
This article presents a study on the pathways and processes regarding the use of evaluation findings...
Most foundation and nonprofit communicators can speak at length about the work they do and what it's...
Increasingly non-governmental organisations and international organisations use public information a...
The evaluation of public communications is a developing field. This working paper is designed help a...
Makes the case that communications campaigns cover a broad range of different types and characterist...
This paper presents the results of an environmental scan on what has been happening in the field of ...
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact or...
Builds on the findings of the first and second papers. It examines specifically how campaigns with d...
studies. Cambridge, MA: Harvard Family Research Project. Builds on the findings of the first and sec...
We present a general theory about how campaigns can have effects and suggest that the evaluation of ...
ReportExecutive summary Introduction This review collates and summarises the literature on communic...
The use of survey research is perhaps the best example of the need to plan for communications evalua...
The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sci...
The articles published in this symposium make contributions to an increased understanding of the the...
© 2018 Taylor & Francis Group, LLC. After identification of “stasis” in evaluation of strategic comm...
This article presents a study on the pathways and processes regarding the use of evaluation findings...
Most foundation and nonprofit communicators can speak at length about the work they do and what it's...
Increasingly non-governmental organisations and international organisations use public information a...