New Experiments in Minority Voter Mobilization: Third and Final Report on the California Votes Initiative

This report offers new insights about voter mobilization strategies used in our California Votes Initiative. Launched in 2006, the initiative supported nine nonprofit organizations as they reached out to infrequent voters in low-income and ethnic communities in the San Joaquin Valley and parts of Southern California. This publication, the third and final report on the initiative, summarizes findings from the entirety of the project's experiments. It examines the long-term effects of voter mobilization and the effects of specific approaches, such as canvassing and phone calls, on voter attitudes toward politics and political engagement. Qualitative analyses explore the components of a successful get-out-the-vote campaign and identify five practices organizations of many types may use to increase turnout