Add to ORKGPress releases used to be one of the basic tools of the public relations profession, used by PR practitioners to communicate news directly to journalists. With the advent of new online communication channels, the goals, target audiences, and overall scope of press releases have evolved, transforming press releases themselves into a new communication tool used by public relations and marketing professionals alike.The purpose of this research study was to identify and analyze current patterns in the uses of online press releases. Specifically, the objectives of this study were to identify:Goals of online press releases;Target audiences of online press releases;Criteria for evaluating the success of online press releases; as well asTactics, op...
From a public relations perspective, the effectiveness of a press release is measured by the extent ...
How to combine traditional marketing and social media marketing most effectively? The research quest...
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appe...
Journalists and communication managers are becoming more professional and to reach out to its stakeh...
Public relations are undertaking more important role in the marketing communication and advertising....
This article provides the fifth annual report about an international, longitudinal trend study exam...
In today's dynamic environment characterised by higher advertising costs and lower efficiency o...
AbstractOnline public relations may constitute a unique way of promoting an organization, its produc...
New communications media have had a huge impact on the practice of public relations since the first...
This study set out to explore the current usage and knowledge of new media as a public relations too...
This study explores relationships between public relations practitioners in sport and sport news edi...
News agencies, or wire services, are playing a growing role in the contemporary news environment, pr...
UnrestrictedAdvances in technology occur with increasing rapidity, allowing consumers to control or ...
The Internet, social media, and their varied online publics have affected the working processes of p...
This seventh annual survey measuring how social and other emerging media are being used in public r...
From a public relations perspective, the effectiveness of a press release is measured by the extent ...
How to combine traditional marketing and social media marketing most effectively? The research quest...
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appe...
Journalists and communication managers are becoming more professional and to reach out to its stakeh...
Public relations are undertaking more important role in the marketing communication and advertising....
This article provides the fifth annual report about an international, longitudinal trend study exam...
In today's dynamic environment characterised by higher advertising costs and lower efficiency o...
AbstractOnline public relations may constitute a unique way of promoting an organization, its produc...
New communications media have had a huge impact on the practice of public relations since the first...
This study set out to explore the current usage and knowledge of new media as a public relations too...
This study explores relationships between public relations practitioners in sport and sport news edi...
News agencies, or wire services, are playing a growing role in the contemporary news environment, pr...
UnrestrictedAdvances in technology occur with increasing rapidity, allowing consumers to control or ...
The Internet, social media, and their varied online publics have affected the working processes of p...
This seventh annual survey measuring how social and other emerging media are being used in public r...
From a public relations perspective, the effectiveness of a press release is measured by the extent ...
How to combine traditional marketing and social media marketing most effectively? The research quest...
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appe...