CULTURAL AND MORAL VALUES- DETERMINANTS OF TURISM SATISFACTION

In the tourism activity, the cultural impact is very significant. The national cultural values generate the tourist or employee behaviour , but also the organizational values can influence this behaviour . And finally, the regional culture could be the main travel motivation. The tourism behaviour is under the influence of cultural and moral values. We can consider that in fact it is a result of national culture. The research of tourist behaviour under ethic perspective is a new approach in the Romanian academic research, but frequently in the international research frame. In this paper we want to examine the impact of cultural values over the tourist behaviour and over his satisfaction. The research, made in different hotels in Romania, is based on the questionnaire - used as an instrument in finding the information -and on the application of specific techniquesin analyzing the information. The conclusions show significant differences in the perception of tourism services’ quality, depending on cultural differences and interactions.tourism, ethics, cultural values, tourist behaviour, satisfaction