Tactile Media: Factors Affecting the Adoption of Touchscreen Smartphones Among Consumers with Vision Loss

Touchscreen technology is on the rise as the new standard in smartphone design. But, the usability of touchscreen is hindered for consumers that lack the physical ability to navigate such devices. Two focus groups were conducted in order to identify specific uses and gratifications that people with visual impairments had when using mobile phones. Additional questions were presented to the participants to determine if touchscreen technology limited access to communication and entertainment. The responses revealed an upward trend in touchscreen smartphone adoption among the participants. These users chose to adopt touchscreen smartphones that had built-in and downloadable assistive features which contributed to user-friendly designs