Add to ORKGThis paper explores the ways in which Nike\u27s 2010 \u27Make Yourself\u27 campaign claims to promote \u27female empowerment\u27, when in actuality it supports beauty standards that serve to disempower and devalue women. This paper uses various semiotic and deconstructive techniques to explore this issue, including close readings of both the film and photographic texts of the campaign
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
This research paper will focus on understanding how the representation of women in sports will chang...
Women and girls are currently positioned as highly visible subjects of global governance and develop...
This study investigates the influence of feminism on sports marketing and the media. We take the NIK...
This thesis examines Nike's women-directed advertising in the 1990s. The emphasis is placed on deter...
Nike has long been considered in the sports and advertising world as being a “champion” for women’s ...
This study tracked the evolution of three “big ideas” in Nike’s advertising to women from 1990 to 20...
41 pages. A thesis presented to the School of Journalism and Communication, and the Clark Honors Col...
The paper examines the media portrayal of real women in Dove’s Real Beauty Campaign. Through the sem...
Aside from promoting certain products, advertisements are also utilized to promote social issues. On...
The sport sector functions as a site of health-promotion by encouraging and enabling individuals to ...
The purpose of this study was to examine rhetorical strategies used in two videos from Proctor and G...
Los consumidores exigen un mayor compromiso social de las marcas y, en consecuencia, estas buscan al...
textThis report examines the sexualization and objectification of women in print advertising, and th...
There are few better ways to acquire the attention & money from consumers than to present to them co...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
This research paper will focus on understanding how the representation of women in sports will chang...
Women and girls are currently positioned as highly visible subjects of global governance and develop...
This study investigates the influence of feminism on sports marketing and the media. We take the NIK...
This thesis examines Nike's women-directed advertising in the 1990s. The emphasis is placed on deter...
Nike has long been considered in the sports and advertising world as being a “champion” for women’s ...
This study tracked the evolution of three “big ideas” in Nike’s advertising to women from 1990 to 20...
41 pages. A thesis presented to the School of Journalism and Communication, and the Clark Honors Col...
The paper examines the media portrayal of real women in Dove’s Real Beauty Campaign. Through the sem...
Aside from promoting certain products, advertisements are also utilized to promote social issues. On...
The sport sector functions as a site of health-promotion by encouraging and enabling individuals to ...
The purpose of this study was to examine rhetorical strategies used in two videos from Proctor and G...
Los consumidores exigen un mayor compromiso social de las marcas y, en consecuencia, estas buscan al...
textThis report examines the sexualization and objectification of women in print advertising, and th...
There are few better ways to acquire the attention & money from consumers than to present to them co...
Advertising is increasingly, and has become one of the most powerful forms of global communication. ...
This research paper will focus on understanding how the representation of women in sports will chang...
Women and girls are currently positioned as highly visible subjects of global governance and develop...