Add to ORKGThis study investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the multi-channel retailers. The structural equation modeling was used to predict the effect of shopping benefits and costs perceived from each channel on the consumer's purchase intention. Data analysis (N = 500) indicated that the purchase intentions were affected by different shopping benefit and cost variables. Qualitative analysis of retailers (N= 10) revealed that the retailers considered synergy to be an important part of their multi-channels. A...
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by provid...
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by provid...
Consumers are increasingly expecting retailers to provide them with information, products and servic...
This study investigated the consumers ’ intention towards multi-channel shopping and the function of...
Multichannel integration in retailing is the ability of retailers to combine physical infrastructure...
Multichannel integration in retailing is the ability of retailers to combine physical infrastructure...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
As retailers offer multiple channels in response to competitive pressures, switching costs incurred ...
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by provid...
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by provid...
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by provid...
Consumers are increasingly expecting retailers to provide them with information, products and servic...
This study investigated the consumers ’ intention towards multi-channel shopping and the function of...
Multichannel integration in retailing is the ability of retailers to combine physical infrastructure...
Multichannel integration in retailing is the ability of retailers to combine physical infrastructure...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
The emergence of multiple channels is reshaping consumers’ purchase behavior and retailers’ marketin...
As retailers offer multiple channels in response to competitive pressures, switching costs incurred ...
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by provid...
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by provid...
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by provid...
Consumers are increasingly expecting retailers to provide them with information, products and servic...