TILAPIA: BOTH FISH AND FOWL?

Tilapia aquaculture production is now around one million tonnes and is widely tipped to become an even bigger player in the international arena. This paper considers the case for such claims by reviewing the production environment, costs, the key characteristics of the product and its marketing with particular reference to the emergent EU markets and the increasingly established North American market. It is concluded that tilapia has quite distinct comparative advantages, not least being its diverse production scenarios, low cost, and product attributes which are commonly sought by consumers. Coupled with potentially green marketing attributes, it is concluded that this species is likely to appear in a broadening product range including more added value products.Resource /Energy Economics and Policy,