The Study of Competition Strategy through Customization for International Transportation

[[abstract]]台灣的廠商考慮經濟效益，將工廠轉移到大陸或其他勞資較便宜的國家。導致整體貨量減少嚴重衝擊台灣的國際運輸市場，但高科技及精密工業的原物料及生產仍保留在台灣本地。 故本研究針對中型航運承攬業者為主，探討如何因應大環境的變遷及國際情勢的瞬息萬變，在競爭激烈的航運承攬業中及國際快遞林立的生態中更具有競爭力。 本研究先定義國際運輸產業中不同型態業者的性質，再以總體環境變化及波特五力分析多種型態業者對現有的產業環境中的競爭力，由於研究目的希望能將中型承攬業者轉型為整合型承攬業者，因此本研究針對虛擬整合訂定了三種實行策略，以同業之間的合作連橫及與異業的結盟，在加上客製化策略來爭取高毛利的客戶，期望以此三種策略能讓中型承攬業者提昇競爭力。[[abstract]]Manufacturers in Taiwan have moving their factories oversea to reduce overall cost, which suffers local forwarders with declining volume of cargo. This research discusses strategies used by mid-sized forwarders for dealing with international competition and environmental changing. Firstly three types of cargo forwarder have been defined by their degree of service integration. Then Porter's five forces were used to analysis their competitiveness, which suggests cargo forwarders transform to integrated service providers. This research proposed three strategies for such transformation. They are virtual integration with corporations in the same industry, alliances of cross-industry, and customized table-to-table services to win over high-margin customers.[[note]]碩