Applying business value to intellectual organic planting system

[[abstract]]在這電腦科技高度發展的時代，傳統農業卻無法相對的得到助益，使得農民辛勤耕種所付出的汗水和得到的報酬不成正比。傳統農業採行化學農法，施用大量化學藥劑藉以增加產量，同時地也傷害到環境；近年來環保意識抬頭，人們相信有機農業對身體的健康很有幫助，也促使有機農業逐漸興起。該如何有效地行銷有機農業便成為極重要的課題。本研究運用客製化的系統整合商業模式及知識管理，運用Stabell和Fjeldstad兩位學者所提出對組織科技的說明、Amit和Zott兩位學者所提出四個潛在商業價值創造來源及知識管理，改造有機農業的生產流程，增加農民於有機生產的效益，並希望能藉由本研究來推動有機農業，為環境盡一份心力。[[abstract]]The traditional farming industry does not benefit much from the modern computer technology today. The efforts the famers spent are not proportional to the remuneration obtained. Even though applying chemicals to the agriculture might increase the product, yet the damage to the environment is another concern. Especially, the organic agriculture products gain more attentions today since it is believed that it is helpful to people’s health. How to assist the agriculture to evolve to right marketing is important. In this study, a customized program which incorporates the business models from notable scholars such as the Stabell and Fjeldstad, Amit and Zott is developed. It is hoped that this study can be used to promote and facilitate the organic farming and also protect the living environment.[[note]]碩