Travel eBooks Publishing Systems Development and Research – Tranews.com

[[abstract]]資通訊科技的發達，帶動出版品形式的多元化和豐富性，透過網路進行傳播，且隨著平板電腦、智慧型手機、電子閱讀器...等終端設備大量出貨，不再受限於傳統紙本書籍的呈現方式，出版物載具也更多樣化，資通訊科技造成傳統出版出現重大變革，也帶來數位閱讀風潮，創造出新的市場商機。 根據市調機構iSuppli 統計，全球電子書市場規模從2007年的15 萬台、2008年的92萬台、到2013年預估將提升至3000萬台，產值可能突破25億美元，年複合成長率(CAGR)高達124％。顯示出電子書將改變閱讀行為、內容開發、流通方式等服務機制，預期市場將會進入起飛期。 有鑑於此，本研究為旅遊電子書產製系統之開發與研究，探討因應各種不同終端設備，旅遊電子書的出版格式如何快速開發設計，並以國內知名旅遊新聞網路媒體大台灣旅遊網(Tranews.com)為例，藉由本研究架構進行理論探討與實務開發，對於具備資訊多元且內容豐富之內容供應商，或專業知識領域的企業，在未來跨入電子書製作開發提供建議。 電子書內頁開發主要以HTML作為編校語法，並將標題字數、圖片尺寸格式、圖說位置和內容文字段落等元素，是先以樣版方式設計、定義，再經過主題設定、內容企編機制，自動擷取網頁內容套用樣版，達到旅遊電子書自動產製之目標。 本研究發現，終端設備不斷推陳出新且大小尺寸和系統平台皆不相同之下，採行多格式模版設計和欄位內容定義，對於資訊內容供應商而言，可以將網站內容快速產製成電子書，達到市場經濟規模，更隨著EPUB3.0和HTML5格式的出現，以及數位版權管理(DRM)機制，電子書開發流程與管理將是重要關鍵因素。[[abstract]]With the advance of information technology, publications have become diversification and copious. Also, propagating via internet and the prevalence of tablet computer, smart phone, e-reader have allowed publications appearing in many different facets. Information technology has caused major impact and revolution to traditional book publishing industry. Not only has it brought the trend of e-reading but also a new business opportunity. Based on the research of iSuppli, the market of e-book all over the world has risen over the years from 150,000 units in 2007, 920,000 units in 2008 and now estimated 30,000,000 units by the year of 2013. The output value will reach up to $ 25 million, increasing at a remarkable 124% Compound Annual Growth Rate. The research has revealed the fact that e-book is going to change the habit of reading, content development, distributing channel and so forth. It is calculated that the market will enter takeoff period in no time. In view of current trend, our research of e-book will be focused on the development of e-book under different terminal equipments; furthermore, using renowned travel media in Taiwan(Tranews.com) practicing our theory and developing afterwards. TraNews Company who has possessed abundant of information will provide certain advices while we are doing our project. The content of e-book will be written in HTML; captions, size and location of the pictures, paragraphs will be formulating and written into pages automatically in order to reach the goal of producing automatically. In our research, we found out that it’d be lot more easier for suppliers turning the content of websites into e-books practicing multi-formula template design and field content definition when there are new and different system programs of terminal equipments launching in each day. By doing so, it will reach economics of scale. In the future, developed procedures and management will become essential factors with the advent of EPUB3.0, HTML5 and Digital Rights Management (DRM).[[note]]碩