Success Factors for the development of innovative services - A Case Study of Taiwan's 7-ELEVEn

[[abstract]]國內服務業在近年快速蓬勃發展，台灣的服業產業也逐年被各界所重視，許多產業也積極朝加值型服務產業轉型，現階段台灣的服務業占比在2009年已經到達73.9%，台灣已經從農業、工業轉型成為名符其實的服務島。而其中便利商店穿梭大街小巷，以平均每2500人就有一家的比例，是世界人口密度第一高之國家，便利商店在台灣超過30年的發展歷程，伴隨著台灣一起發展及進步，可說是國內服務業最具代表性業態之一。 在便利商店發展歷程中，各時期推出並開發許多不同屬性的創新服務，有些創新服務能夠容易的被大眾廣泛接受習慣採用，甚至成為日常生活的一部份(例如帳單代收服務)，也為企業帶來獲利。有些創新始終無法成為主流設計，被大多數的消費者採用，有更多的創新服務已經不復存在銷聲匿跡成為歷史。其中各種服務在發展過程之中的擴散速度，所花費的時間也有所不同，這背後是哪些因素所影響? 回顧服務業創新文獻討論，多數在探討創新商業模式及整體性經營策略，對於企業中個別深入探討單一服務本身及不同創新服務比較性研究相對較少，本研究根據服務業創新領域及相關文獻研究，試圖找出影響創新服務發展之差異點，以國內便利商店業為個案研究對象，探討哪些因素影響創新服務擴散較快及有效成功發展，本文最後並歸納整理，創新服務成功發展模型，達到提供服務的有效發展之建議。[[abstract]]The services sector in recent years, booming to the development of service sector industries in Taiwan each year by all the attention, many industries are actively working towards value-added services industries, this stage of Taiwan's service industry accounted in 2009 has reached 73.9 percent, Taiwan has moved from agriculture, industry, transformed into a truly service island. The convenience store of which shuttle the streets, Yi had an average of the ratio of 2,500, is the world's population Midu the first high-Zhi Guo Jia, convenience stores in Taiwan over 30 years of development, with the development of Taiwan's Yi Qi and Jin Bu, can is one of the services sector the most representative Yetai. In convenience stores Fazhan course, each being introduced and developed Xuduodifferent attributes innovative services that some innovative services Nenggourongyi's been Taizhongguangfan accepted practices used, even Chengwei part of everyday life (such as bill collection services), also bring profits to enterprises. Some innovation has not become the mainstream design and use by most consumers, more innovative services no longer disappeared into history. Various services which the process of diffusion in the development of speed, time spent on different factors that influence behind what? Recalling the discussion of service innovation literature, the majority of innovation in business models and overall business strategy, for business services in a single individual in-depth study of innovative services themselves and the comparative study of various relatively small, this study and related areas of service innovation literature to identify the impact of the differences between the development of innovative services to domestic convenience store industry as a case study to discuss the factors which affect the proliferation of innovative services quickly and You Xiao successful development of this study are compiled and summarized the successful development of innovative service models to provide the effective development of the proposed service.[[note]]碩