The scale for elementary school principals’ brand

[[abstract]]本研究在編製國民小學校長品牌量表，對台灣省23縣市國民小學校長及教師進行抽樣調查，以檢證量表信效度。公立國民小學校長及教師有效樣本為383份，回收率42%，並進行描述統計、Cronbach α、探索性因素分析及結構方程模式等分析。 根據文獻探討及研究結果，歸納出以下結論： 一、國民小學校長品牌內涵有五個向度。 二、自編國民小學校長品牌量表有良好內容效度。 三、自編國民小學校長品牌量表有良好信度。 四、自編國民小學校長品牌量表有良好的建構效度。 五、自編國民小學校長品牌量表的跨樣本因素結構會因個人變項而異。 六、自編國民小學校長品牌量表的跨樣本因素結構會因學校背景變項而異。 綜合上述研究結論，本研究提出下列建議以供參考： 一、對主管教育行政機關之建議 （一）研究將國民小學校長品牌量表應用於校長評鑑之可能性。 （二）研究應用國民小學校長品牌量表檢視校長領導效能培育方案之成效。 （三）推廣應用國民小學校長品牌量表。 （四）建立校長品牌典範供學習。 二、對於校長之建議 （一）使用國民小學校長品牌量表進行自我評鑑。 （二）善用國民小學校長品牌量表實施結果提升領導效能。 三、對後續研究者之建議 （一）研訂適切可行之國民小學校長品牌衡量公式。 （二）進行其他變項影響效果之研究。 （三）擴大研究對象，納入其他學校層級人員。 （四）抽樣其他利害關係人，瞭解其對校長品牌的看法。 （五）進行校長品牌的分類模式之分析。 （六）收集更多樣本，進行跨樣本分析之驗證。[[abstract]]The purpose of this study is to compile a scale about the brand of elementary school principals. There are 383 elementary school principals and teachers in 23 countries in Taiwan as samples to test the reliability and validity of the scale. The rate of retrieve is 42%. The method of this study is to take percentage, Cronbach afa, item-total correlation, exploratory factor analysis and structural equation modeling (SEM). The findings of this study are as follows, I.There are five dimensions in the scale. II.It is good content validity in the scale. III.It is good reliability in the scale. IV.It is good construct validity in the sclae. V.Because of individual variables, there are differences about factor structure to cross sample in the scale. VI.Because of school background variables, there are differences about factor structure to cross sample in the scale. According to above mentioned findings, offer suggestions as follows, I.The concerned education administrative authorities 1.To apply the scale to evaluation of principals 2.To apply the scale to examine the effectiveness of the cultivation of principals’ leadership 3.To extend the scale about the brand of elementary school principals 4.To set up the model of principals’ brand II.Elementary school principals 1.To apply the scale to take self-evaluation 2.To use the scale as a reference to improve effectiveness of principals’ leadership III.Further research 1.To set up an adequate formula to measure the brand of elementary school principals 2.To explore other influential factors on the brand of elementary school principals 3.To extend the sample over other level of school principals 4.To add some stakeholders as samples 5.To construct the classification pattern for the principals’ brand 6.To gather more samples to test the multi-sample analysis[[note]]碩