The Transformation and Development Strategies for Local Farmer’s Associations in Nantou County.

[[abstract]]農會是台灣目前會員最多的人民團體組織。依照農會法的規定，「農會是法人」、「農會以保障農民權益，提高農民知識技能，促進農業現代化，增加生產收益，改善農民生活，發展農村經濟為宗旨」。農會與台灣農業發展息息相關，陪伴農民走過近一個世紀的農會，面對貿易自由化之競爭壓力下，也因政府放寬進口管制，而面臨空前的挑戰及困境；農會向來擔負起彌補農民需求及行政機關供給間落差之積極角色，其存在價值常受到質疑，多數農會不得不改變過去經營模式，不僅有內部轉型迫切感，也有必要以策略性思維從事組織間合作，期能透過合作策略進行資源整合、科技創新，促進農業升級並確保永續經營，而南投縣是農業縣，南投縣各農會更應加強自己的競爭力，因此應該發展出適合南投縣各農會的轉型以及發展策略。 本研究主要透過參與觀察法與深度訪談法蒐集初級的資料，將訪談的結果整理完後導入策略管理SWOT分析，然後再以策略議題方式加以分析。在這些資料分析結果的基礎之上，本文提出了如下的政策建議：(1)對南投縣基層農會而言，主要應該建立以市場為導向的農業產銷體系、推動策略聯盟、降低經營成本，提升專業服務、開闢新財源、推動員工在職進修以及訓練、尋求利基及加強投資風險評估、加強部門整合相輔相成、農業推廣業務的重新定位，以及人員的革新又革心。(2)對相關輔導單位而言：以專業角度修改法令，避免政治力過度介入、 統籌單位的成立、注重交通建設等。[[abstract]]In Taiwan, Farmer’s Association is a people’s organization with the most members so far. According to Farmer’s Association Statutes, “Farmer’s Association is a corporation”, and “Farmer’s Association aims to protect farmers’ rights and interests, enhance farmers’ knowledge and skills of agriculture, promote the modernization of agriculture, increase production, improve farmers’ lives, and develop the economy of rural areas”. Farmer’s Association is closely related to the development of Taiwan’s agriculture; however, under the pressure of free trade and the government’s loosening import control, Farmer’s Association, accompanying farmers for almost a century, has been confronting with unprecedented challenge and predicament. Farmer’s Association is always responsible for reimbursing farmers’ needs and plays an active role between farmers’ and administration. Nevertheless, the value of the existence of Farmer’s Association has been questioned frequently. Thus, most Farmer’s Associations have no choice but to change their traditional operation model. They not only have a sense of urgency for interior alteration, but also have to cooperate with organizations in a strategic way. Besides, by means of cooperative strategies, hopefully, they can do resource integration, technology innovation, and agricultural promotion as well as ensure the business continuity. Nan-Tou County is well-known for its agriculture, so every Farmer’s Association in Nan-Tou County should enhance their competitiveness and thus develop appropriate alteration models and developmental strategies for each Farmer’s Association in Nan-Tou County. The preliminary data in the present research was collected by participation-observation and in-depth interview. Then, after the results of the interview were integrated, with the SWOT Analysis , they were analyzed in strategic issue manner. Finally, the developmental strategies for basic-level Farmer’s Association in Nan-Tou County were schemed with the evidence found in observation and other information. The suggestions of this present study:(A) Advice for Basic-Level Farmer’s Association in Nan-Tou County, Build a market-oriented agricultural production and marketing system, Promote strategic alliance, Reduce operation cost and improve professional service, Search for new funds, Promote in-service education and training, Look for niche and enhance the evaluation of investment risk, Strengthen the cooperation among divisions, Re-posit agriculture promotion business, Innovation and meditation.(B) Advice for supervising units: Amend the law in a professional perspective in order not to let politics get over-involved, Establish headquarters for overall planning, Emphasize the construction of traffic.[[note]]碩