Context. The emission line of [CII] at 158 mu m is one of the strongest cooling lines of the interstellar medium (ISM) in galaxies. Aims. Distinguishing the relative contributions of the different ISM phases to [CII] emission is a major objective of the HerM33es program, a Herschel key project to study the ISM in the nearby spiral galaxy M 33. Methods. Using PACS, we have mapped the emission of [CII] 158 mu m, [OI] 63 mu m, and other FIR lines in a 2' x 2' region of the northern spiral arm of M 33, centered on the HII region BCLMP302. At the peak of Ha emission, we observed in addition a velocity-resolved [CII] spectrum using HIFI. We use scatterplots to compare these data with PACS 160 mu m continuum maps, and with maps of CO and HI data, ...