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SloveniaPlace
The paper investigates the customer's perspective on a tourism destination brand through four proposed dimensions: awareness, image, quality and loyalty dimension. In addition to the brand's dimensions evaluation, the influence of previous visitation on each proposed dimension is presented. The evaluation of tourism destination brand Slovenia in the minds of German respondents serves as an investigated example. In addition to an evaluation for each investigated dimensions' variables for destination Slovenia as perceived by German respondents, the study confirms also the influence of previous visitation on brand evaluation. In the investigated example, previous visitation is recognized as the improvement factor in Slovenia's evaluation in th...
The objective of the article is to suggest the conceptual model which talks about the relationship b...
Purpose – The main purpose of the paper is to analyse the influence of international tourism experie...
This study examines the impact of the brand salience on brand loyalty through the mediator variables...
The paper investigates the customer’s perspective on a tourism destina-tion brand through four propo...
This paper explores the demand-side perspective on tourism destination phenomenon and investigates w...
This article investigates the concept of customer-based brand equity for a tourism destination, whic...
This paper explores the demand-side perspective on tourism destination phenomenon and investigates w...
This paper develops an integrative model that includes the dimensions of destination brand equity (i...
The tourism industry has gained attention by being the most feasible and sustainable area of economi...
Destination branding has developed considerably as a topic area in the last decade with numerous con...
Brand is known as a valuable asset as it enables to differentiate from competitors offerings as well...
The objective of this study was to empirically develop a new unified model of destination personalit...
Prispevek osvetljuje koncept premoženja znamke v očeh uporabnika ter njegov prenos na analizirano en...
This study develops and tests a novel destination brand equity model and compares its validity with ...
The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by ...
The objective of the article is to suggest the conceptual model which talks about the relationship b...
Purpose – The main purpose of the paper is to analyse the influence of international tourism experie...
This study examines the impact of the brand salience on brand loyalty through the mediator variables...
The paper investigates the customer’s perspective on a tourism destina-tion brand through four propo...
This paper explores the demand-side perspective on tourism destination phenomenon and investigates w...
This article investigates the concept of customer-based brand equity for a tourism destination, whic...
This paper explores the demand-side perspective on tourism destination phenomenon and investigates w...
This paper develops an integrative model that includes the dimensions of destination brand equity (i...
The tourism industry has gained attention by being the most feasible and sustainable area of economi...
Destination branding has developed considerably as a topic area in the last decade with numerous con...
Brand is known as a valuable asset as it enables to differentiate from competitors offerings as well...
The objective of this study was to empirically develop a new unified model of destination personalit...
Prispevek osvetljuje koncept premoženja znamke v očeh uporabnika ter njegov prenos na analizirano en...
This study develops and tests a novel destination brand equity model and compares its validity with ...
The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by ...
The objective of the article is to suggest the conceptual model which talks about the relationship b...
Purpose – The main purpose of the paper is to analyse the influence of international tourism experie...
This study examines the impact of the brand salience on brand loyalty through the mediator variables...
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