Analysis of Web Pages and Metrics Related to Global Environmental Management

Much of the media’s attention has recently been focused on problems with the global environment and its management. This paper examines related internet sites and focuses on how web metrics can provide information on the priorities and interests of internet users. The conclusions from the data analysis are that keyword search statistics provide good information on user priorities that may be used in place of more expensive survey based research. Keyword search data significantly reproduced the results of a survey used to identify investment banking opportunities in the area of global environmental management. Also, contrary to expectations, the rank order of Google search results were positively correlated with traffic: the higher the traffic, the farther down in the search result