Inuit Qaujimajatuqangit practices in entrepreneurship

The research study investigates local Inuit women in business in Iqaluit, Nunavut to explore their uses of traditional knowledge in their private business practice. Data about what Inuit Qaujimajatuqangit principles were applied in the private sector were collected through semi-structured interviews with four participants. They described some of the challenges and positive experiences they have faced as indigenous business owners. Their work practices include efforts to persevere, promote, and revitalize the Inuit language, traditional knowledge, and culture including educating people about them. The findings show how Inuit women entrepreneurs of Iqaluit have coped with their decolonization to overturn misconceptions of Inuit ways from the private sector perspective. During this journey, they have created a new business culture