Add to ORKGA choice experiment (conjoint analysis) was used to investigate consumer demand for several beef ribeye steak attributes. Respondents indicated that they would prefer a "hormone free" ribeye steak priced up to $6.68/lb. more than a "non-hormone" free ribeye steak. Tenderness was also identified as an important attribute in the consumer purchasing decision as a one-unit increase in the tenderness of a steak (on a scale of one to 10) was associated with a $1.13/lb. premium. Steak marbling and whether the animal was fed genetically modified corn were of less importance to consumers.Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,
Consistency of quality is important for brand loyalty and market share in consumer markets. Among co...
A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised...
This paper analyzes Alberta consumers' perceptions toward extrinsic and intrinsic attributes of biso...
A choice experiment (conjoint analysis) was used to investigate consumer demand for several beef rib...
Determining needs and wants of consumers is important for the beef industry to reverse the downwar...
Determining needs and wants of consumers is important for the beef industry to reverse the downward ...
This paper reports the main findings obtained from a U.S. consumer choice experiment regarding perce...
This paper reports the main findings obtained from a U.S. consumer choice experiment regarding perce...
The primary objective of this dissertation was to determine consumers\u27 preferences and willingnes...
Beef tenderness is one of the highest ranked beef quality concerns among beef packers, purveyors, re...
A sample of U.S. consumers were surveyed in a choice based experiment in the Fall of 2005 and Spring...
This study focuses on one component of the complex beef tenderness arena - - developing a meat tende...
Understanding factors that drive and motivate consumers requires a multidisciplinary approach. As te...
This paper reports the main fmdings obtained from a U.S. consumer choice experiment regardingpercept...
Meat tenderness is one of the most important quality characteristics to beef consumers. Current beef...
Consistency of quality is important for brand loyalty and market share in consumer markets. Among co...
A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised...
This paper analyzes Alberta consumers' perceptions toward extrinsic and intrinsic attributes of biso...
A choice experiment (conjoint analysis) was used to investigate consumer demand for several beef rib...
Determining needs and wants of consumers is important for the beef industry to reverse the downwar...
Determining needs and wants of consumers is important for the beef industry to reverse the downward ...
This paper reports the main findings obtained from a U.S. consumer choice experiment regarding perce...
This paper reports the main findings obtained from a U.S. consumer choice experiment regarding perce...
The primary objective of this dissertation was to determine consumers\u27 preferences and willingnes...
Beef tenderness is one of the highest ranked beef quality concerns among beef packers, purveyors, re...
A sample of U.S. consumers were surveyed in a choice based experiment in the Fall of 2005 and Spring...
This study focuses on one component of the complex beef tenderness arena - - developing a meat tende...
Understanding factors that drive and motivate consumers requires a multidisciplinary approach. As te...
This paper reports the main fmdings obtained from a U.S. consumer choice experiment regardingpercept...
Meat tenderness is one of the most important quality characteristics to beef consumers. Current beef...
Consistency of quality is important for brand loyalty and market share in consumer markets. Among co...
A choice-based conjoint experiment was used to examine consumer willingness to pay for a farm-raised...
This paper analyzes Alberta consumers' perceptions toward extrinsic and intrinsic attributes of biso...