VARIETAL SALES AND QUALITY DIFFERENTIATION: THE CASE OF CERTIFIED SOYBEAN SEED IN THE SOUTHEASTERN U.S.

Variation in annual soybean plantings contributes to uncertainty in supplies of and demand for soybean seed in the southeastern U.S. This study used an expenditure valuation approach in an hedonic analysis framework to estimate returns to soybean seed quality differentiation. Analysis of pooled cross-sectional and time series observations narrowed important quality characteristics to yield and disease resistance attributes. In general, unexpected environmental factors affect seed crops over time, and the demand for other performance attributes is less predictable than for expected yield attributes. The results also suggest that geographical location is not significantly related to sales of varietal soybean seed in the study area.Crop Production/Industries,