Add to ORKG2015-04-15The intensifying discipline cross‐over or the digital ""land grab"" means that PR agencies’ competitors are not limited to their fellow PR firms anymore; increasingly, they have to compete for assignments with creative shops, media agencies, digital firms, and a plethora of new players in the field. More importantly, as marketing clients steadily adapt their organizational structures and agency partner roster in the changing marketing landscape, agencies accordingly are navigating to find their new value propositions and positions of strengths
This book is the first to separe the practice of marketing public relations from the general parctic...
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional wo...
This study set out to explore the current usage and knowledge of new media as a public relations too...
The challenges posed by the digital network revolution, globalisation and the empowerment of stakeho...
M.A. (Strategic Communication)Abstract: The Public Relations industry has evolved significantly thro...
This chapter explores the perceived changes in core knowledge and skills demanded by the public rela...
There are several studies and reports that identify the challenges that Public Relations must assume...
The ways we communicate have fundamentally changed in the last decade. Advances in digital technolog...
Although the attention being paid to the new digital media may be the latest fad in public relations...
2012-10-15This paper examines the status of public relations in the digital era through a look back ...
Public Relations have evolved adjusting its practices to fulfill the needs of its users. In this cas...
UnrestrictedPublic relations has experienced monumental shifts over the past ten years resulting in ...
From early on, competition between professions has been identified as a major factor in the process ...
Unravelling the complex worlds of public relations and journalism in a single publication is not eas...
Academics and practitioners suggest that advertising, marketing’s prime communication tool, has lost...
This book is the first to separe the practice of marketing public relations from the general parctic...
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional wo...
This study set out to explore the current usage and knowledge of new media as a public relations too...
The challenges posed by the digital network revolution, globalisation and the empowerment of stakeho...
M.A. (Strategic Communication)Abstract: The Public Relations industry has evolved significantly thro...
This chapter explores the perceived changes in core knowledge and skills demanded by the public rela...
There are several studies and reports that identify the challenges that Public Relations must assume...
The ways we communicate have fundamentally changed in the last decade. Advances in digital technolog...
Although the attention being paid to the new digital media may be the latest fad in public relations...
2012-10-15This paper examines the status of public relations in the digital era through a look back ...
Public Relations have evolved adjusting its practices to fulfill the needs of its users. In this cas...
UnrestrictedPublic relations has experienced monumental shifts over the past ten years resulting in ...
From early on, competition between professions has been identified as a major factor in the process ...
Unravelling the complex worlds of public relations and journalism in a single publication is not eas...
Academics and practitioners suggest that advertising, marketing’s prime communication tool, has lost...
This book is the first to separe the practice of marketing public relations from the general parctic...
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional wo...
This study set out to explore the current usage and knowledge of new media as a public relations too...