2014-04-18What should people buy to be happy? This research shows that the social motives associated with class dictate the answer: For maximum happiness from purchases, upper class individuals, because of their stronger motive for self‐fulfillment, should buy experiential purchases over material ones, whereas lower class individuals, who have stronger motives for material welfare should buy material purchases over experiential ones. These hypotheses were supported with a meta‐analysis of prior research as well as new internet surveys with a cross‐section of the U.S. population. This research contributes to the growing recognition of the importance of situating psychological processes within societal structures, especially social class
Numerous studies have demonstrated that experiential purchases lead to more happiness than material ...
AbstractThe huge amounts of money spent every year in purchasing material goods do not seem very eff...
Research within positive psychology has shown that spending money on other people (prosocial spendin...
When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consu...
When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consu...
This research study explores the significance of social class and its relation with consumers buying...
<p>Supplemental Material, LeeSupplementalMaterial for Experiential or Material Purchases? Social Cla...
The theoretical part of the paper examines the significance of social class and income in understand...
In contrast to decades of research reporting surprisingly weak relationships between consumption and...
Globalisation contributes to an abundance of marketing, which stimulates unneeded and unplanned purc...
Debates surrounding the varying link between social class and subjective well-being (SWB) have point...
Despite the presumed national economic benefits that result from high levels of discretionary spendi...
There is a considerable amount of research on the effect of income on happiness, but only a limited ...
Although research suggests that people derive more happiness from buying life experiences than mater...
Traditional theories have focused on the intentions of lower-class individuals to climb on the socia...
Numerous studies have demonstrated that experiential purchases lead to more happiness than material ...
AbstractThe huge amounts of money spent every year in purchasing material goods do not seem very eff...
Research within positive psychology has shown that spending money on other people (prosocial spendin...
When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consu...
When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consu...
This research study explores the significance of social class and its relation with consumers buying...
<p>Supplemental Material, LeeSupplementalMaterial for Experiential or Material Purchases? Social Cla...
The theoretical part of the paper examines the significance of social class and income in understand...
In contrast to decades of research reporting surprisingly weak relationships between consumption and...
Globalisation contributes to an abundance of marketing, which stimulates unneeded and unplanned purc...
Debates surrounding the varying link between social class and subjective well-being (SWB) have point...
Despite the presumed national economic benefits that result from high levels of discretionary spendi...
There is a considerable amount of research on the effect of income on happiness, but only a limited ...
Although research suggests that people derive more happiness from buying life experiences than mater...
Traditional theories have focused on the intentions of lower-class individuals to climb on the socia...
Numerous studies have demonstrated that experiential purchases lead to more happiness than material ...
AbstractThe huge amounts of money spent every year in purchasing material goods do not seem very eff...
Research within positive psychology has shown that spending money on other people (prosocial spendin...