Social networking in the modern zeitgeist: an examination of why we're obsessed and how social media will define our future

2012-05-09This paper examines the psychological and sociological reasons for why social networking has become so intimately ingrained in our day to day to lives. The paper provides in depth psycho-social analysis of users from the following social networking sites (SNS): Facebook, Twitter, YouTube and Google+; MySpace’s failures and the impact of blogging are also assessed. This paper also explicates on the best ways in which marketers and PR professionals can utilize SNS to reach their target demographics. Another aim of this paper is to hypothesize on how social networking will evolve in the near future