Spillovers from the Gridiron: Evidence from Women’s Collegiate Basketball

This paper empirically investigates whether schools with an intercollegiate football team experience greater attendance at women’s basketball games. The empirical question is important because if football increases attendance and hence revenue to other sports then these benefits should be included when considering the net benefits of football. Using a cross-section of 329 Division IA women’s basketball programs from 2005-2006, we find that having a football program corresponds with an increase in per-game attendance of approximately 500 people. This spill-over benefit of having a football team should be credited against the costs of starting and maintaining a football team.NCAA, college sports, positive externalities