The entertainment value in food and its value to the public relations industry

UnrestrictedOver the past several decades, food entertainment has had a significant influence upon shaping and redefining American culinary culture. Whether it is through its programs or associated figures (i.e., celebrity chef or host), food entertainment has made its way into mainstream media and become the "go-to" source of entertainment and food-related information for many consumers.; As food entertainment continues to flourish not only in the United States, but also throughout the world, public relations professionals must pay attention.; This study will peel away the layers of food entertainment to discover its true impact on culinary culture. It will first explore the evolving consumer and the modern definition of cooking. It will then go into the rise of food entertainment through a tribute to Julia Child and in depth look at the Food Network, both pioneers in the food entertainment industry.; Finally, this paper will provide a thorough analysis of food entertainment outcomes followed by a list of recommendations for public relations professionals for using food entertainment as a resource in a strategic communication campaign