Add to ORKGUnrestrictedIn the Strategic Public Relations industry, professional communication is defined by well-crafted messaging and carefully chosen distribution channels. As the Internet becomes the prime channel of communication for much of the population -- through Social Media -- professionals who are willing to engage in the conversation must come to understand the world they are entering, and this paper provides both an introduction to and a framework for discussing that medium. It is my contention that an understanding of the principles of community and identity, as defined relative to a virtual reality, grants insight to exploring the various platforms of Social Media and the norms and principles that define each. As Social Media is an emer...
Purpose The purpose of this paper is to explore how the dialogic theory of public relations can hel...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
In contemporary literature in strategic communication, public relations, and corporate communication...
In contemporary literature in strategic communication, public relations, and corporate communication...
Today almost everyone in the developed world spends time online and anyone involved in strategic com...
The article approaches approach to the assumptions of methodologies for measuring online conversatio...
Dialogical communication is considered to be the most ethical way of practicing public relations. Es...
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Purpose The purpose of this paper is to explore how the dialogic theory of public relations can hel...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
In contemporary literature in strategic communication, public relations, and corporate communication...
In contemporary literature in strategic communication, public relations, and corporate communication...
Today almost everyone in the developed world spends time online and anyone involved in strategic com...
The article approaches approach to the assumptions of methodologies for measuring online conversatio...
Dialogical communication is considered to be the most ethical way of practicing public relations. Es...
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Purpose The purpose of this paper is to explore how the dialogic theory of public relations can hel...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, ...