The power of visual imagery and its role in public relations

UnrestrictedUnlike the written or spoken word, visual imagery is able to transcend cultural boundaries, language barriers, and have a psychological impact on an audience. The ability to influence an audience’s opinion has been mastered by public relations professionals through the use of written language. In the past, the power of visual imagery has been overlooked, however, by public relations professionals.; This work examines just how powerful visual imagery can be on its audiences, and what role it can play within the practice of public relations. A literature review examines the opinions and research of others in the fields of visual arts and communications. A collection of images is examined for the visual messaging the images provide, and the challenges surrounding the technology of disseminating the visual information is studied. The project concludes with how visuals specifically relate to public relations, and where this practice may prosper in the future