Facebook and the ideal social marketplace: a study of the marketing benefits of social media practices

UnrestrictedThis thesis was written with the intent of discovering future trends in new media and social networking. I have taken a personal interest in the developments of Web 2.0 platforms after noticing the impact they have made on society on a global scale as well as in my own daily life. The advances in this technology have altered the way individual users and organizations can communicate with each other.; In my opinion, this topic needed to be explored, especially with the state of the U.S. economy in 2009, to better assess how marketing and communication teams can connect with mass or niche audiences found in online environments. Through extensive research and analysis, I intended to find the ideal social media outlet where marketers can reach and influence targeted consumers. The results are not only necessary to enter into the digital environment but also to remain a part of the advancing society as a whole