This article studies the asset pricing implication of imprecise knowledge about rare events. Modeling rare events as jumps in the aggregate endowment, we explicitly solve the equilibrium asset prices in a pure-exchange economy with a representative agent who is averse not only to risk but also to model uncertainty with respect to rare events. The equilibrium equity premium has three components: the diffusive- and jump-risk premiums, both driven by risk aversion; and the "rare-event premium," driven exclusively by uncertainty aversion. To disentangle the rare-event premiums from the standard risk-based premiums, we examine the equilibrium prices of options across moneyness or, equivalently, across varying sensitivities to rare events. We fin...