Add to ORKGConsumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shopping to buy apparel products. To attain this objective a survey was developed and administered across Portugal. The findings confirm the differences between women and men especially in terms of What, Where, When, and How they buy.Consumer buying behaviour, Apparel, Gender
The study examined gender differences in fashion consumption in reflecting to retailing-store charac...
A proposta neste artigo é explorar algumas variáveis que estão associadas (ou não) a um comportament...
The study analyzes how gender, age and income level, as three independent variables, affect the cons...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
The development of shopping malls is a major social and global phenomenon that has unearthed a...
The goal of this paper is to explore changes in consumer behavior which were caused by ...
Over the decades, many studies focused on luxury brand consumption and explored the customer percept...
It is important for business managers to understand customers’ buying behaviours, as customers are t...
The main objective of this study is to examine the consumer buying behaviour and to identify the fac...
ABSTRACTDeterminants of the purchase or non-purchase of fashion apparel: an exploratory studyThe aim...
In the clothing marketing field, the understanding of the consumer’s attitudes and buying behavior ...
Consumer behaviour tells us what the needs of consumers are. It identifies simple but powerful facts...
This work aims to study the consumers' perceptions of online apparel shopping and understand the di...
The study examined gender differences in fashion consumption in reflecting to retailing-store charac...
A proposta neste artigo é explorar algumas variáveis que estão associadas (ou não) a um comportament...
The study analyzes how gender, age and income level, as three independent variables, affect the cons...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
It has been suggested that male and female consumers demonstrate considerably different approaches i...
The development of shopping malls is a major social and global phenomenon that has unearthed a...
The goal of this paper is to explore changes in consumer behavior which were caused by ...
Over the decades, many studies focused on luxury brand consumption and explored the customer percept...
It is important for business managers to understand customers’ buying behaviours, as customers are t...
The main objective of this study is to examine the consumer buying behaviour and to identify the fac...
ABSTRACTDeterminants of the purchase or non-purchase of fashion apparel: an exploratory studyThe aim...
In the clothing marketing field, the understanding of the consumer’s attitudes and buying behavior ...
Consumer behaviour tells us what the needs of consumers are. It identifies simple but powerful facts...
This work aims to study the consumers' perceptions of online apparel shopping and understand the di...
The study examined gender differences in fashion consumption in reflecting to retailing-store charac...
A proposta neste artigo é explorar algumas variáveis que estão associadas (ou não) a um comportament...
The study analyzes how gender, age and income level, as three independent variables, affect the cons...